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Google Pixel: NBA All-stars

Matterform Inc. was contracted by Master of Shapes to manage and automate 25+ Google Pixel Pro XL smartphones via a complex show control system. We assisted the production through networking, media, lighting design, and interactivity integrations.

Credits:
Creative Direction - Adam Amaral
Design - Curime Batliner
Animation - Anthony Maiuri
Programming - Roberto Meza
Sound Design - Canopy LA
Production - VTProDesign
Fabrication - Made First
Agency - Robot
Technical Direction - Matterform

For NBA All-Star Weekend, MOS was tapped to creative direct, design, animate, and program the entire Pro Shot Challenge for Google Pixel — a 6,000 sq ft impossible shot course built for speed, precision, and pure bragging rights. Working with our longtime friends at VT Pro Design, we crafted an experience where fans got drafted to Team Pixel, hit the player tunnel under roaring lights, then raced against the clock in a series of shooting challenges — all leading up to a live robotic hoop finale on a futuristic court. Every moment was captured along the way and turned into a custom All-Star card that attendees got to take home.
— Master of Shapes